Crave Interactive Ltd, the leading innovator in guest service software solutions for quality hotels, has confirmed the appointment of Tim Butterworth to the board as Commercial Director. As former General Manager of the Radisson Edwardian Group and with several years’ experience of bringing innovative technology solutions to hotels, Butterworth’s appointment further strengthens Crave’s management team that already includes the former CTO of TomTom and the former Head of Software Development at Symbian. “I am delighted that Tim has chosen to join Crave”, commented Crave Founder and CEO Gareth Hughes. “As a former hotelier, Tim’s insight and knowledge is already proving invaluable as we strive to continuously improve our software solutions and enter a period of rapid growth.”

“I am thrilled to have joined Crave at this time as the Hotel App market is really flourishing”, confirmed Tim Butterworth. “There is an acceptance by hotels that it is no longer if, but more a case of when they will have to introduce an App within their hotel. This is not only to keep pace with the competition, it’s the realisation that Hotel’s can now deliver rich interactive content to guests on any device, whilst improving service and removing traditional paper print costs. It is a game changer and has been proven by the extremely high usage by guests (of various demographics) that has occurred during the installations we have so far with our various clients.”

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