Crave Interactive has supplied in-room tablets to The Lanesborough, one of the most prestigious properties in the British Capital.

All 93 rooms and suites at The Lanesborough, which reopened in July 2015 after a 19-month, multi-million-pound renovation, feature state-of-the-art in-room tablets provided by Crave, the European market leader in guest-facing tablet and app solutions for the hospitality industry.

According to Crave Commercial Director, Tim Butterworth, the partnership with The Lanesborough represents a significant achievement for the company, which was formed in 2009.

“We have already established a very strong presence in luxury hotels in London, but the refurbished Lanesborough is undoubtedly one of the most prestigious properties in the whole city. The fact that they have chosen to work with Crave demonstrates that our tablets and Apps are now an essential feature for major players in the top-end hospitality market in Britain,” he said.

Crave’s remotely operated, cloud-based tablet solutions allow for instant in-room food and beverage ordering, check-in and check-out, communication with guests, instantly up-dateable digital directories and menus, and limitless scope for additional sales and tailored in-room advertising. For The Lanesborough, meanwhile, additional features have been added, including a call function for the personal butler service, as well as wireless keyboards, bluetooth speakers and printing capabilities.
Geoffrey Gelardi, Managing Director of The Lanesborough, commented that in-room tablets were a necessary feature for luxury hotels, and that Crave had the flexibility and requirements that were needed to adapt to the hotel systems.

“We aim to provide our guests with the latest innovations and state-of-the-art technology and selected Crave Interactive as we believe they offer the best solution available to provide a world-class and personalised in-room tablet.” he said.
The Lanesborough, which overlooks Hyde Park, is one of London’s most historic hotels, originally built in the mid-18th century. The recent unprecedented refurbishment and reopening comes after the hotel announced it was part of the prestigious Oetker Collection, which manages some of the finest hotels in Europe.

Crave CEO, Gareth Hughes, said that working with The Lanesborough showed that Crave was now firmly established at the leading edge of the high-end hospitality market.

“In-room tablets and other guest-facing technology solutions have become essential features for luxury hotels, even those that with a strong heritage element to their branding. Crave is at the forefront when it comes to this sort of technology. We have years of experience, our own proprietary operating system designed specifically for hospitality industry use, and an unrivalled understanding of what hotels like The Lanesborough require from a technology partner,” he said, adding that Crave have also recently launched its own custom-made tablets, the first in the world designed specifically for use in hotel rooms.

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