UK-based Crave Interactive partners with global guest-room control provider INTEREL to deliver a seamless room control experience for guests using Crave’s in-room tablets across the world.

Las Vegas 18 December 2018. Crave Interactive, the world’s leading developer of cloud-based digital guest service solutions for hotels, today announced an integration partnership with award-winning hotel room-control technology company INTEREL, to integrate innovative room control features into the Crave in-room guest tablets.

This partnership marks a pivotal advancement for Crave as a world-leader in guest-room technology. By integrating the INTEREL room-control API into the Crave guest-room tablets, Crave now offers its clients a wide range of room controls at the guest’s fingertips that include control of lighting, temperature, drapery, privacy, and staff service requests. All of these innovative features are neatly controlled from Crave’s guest tablet.

INTEREL is a global provider of energy management and advanced guest room management systems (GRMS). Innovating the in-room control space, INTEREL transforms today’s hotel room into a future-ready platform with an infrastructure that adapts to technology needs and guest demands over time. The company provides a powerful API for controls that efficiently manages control of an entire hotel guest room right at a guest’s fingertips.

“The guest experience, including how the guest interacts with in-room technology and features, is of the utmost importance to INTEREL,” noted Florian Gallini, INTEREL CEO. “Our partnership with Crave provides guests with more options for controlling their environment, leading to an improved experience overall.”

Crave deployed its first live INTEREL integration in The Ruby Collection on the Gold Coast of Australia, allowing guests to control the room ambiance with a couple of clicks.

“It is fantastic for the first project to go live at The Ruby Collection in Australia with INTEREL,” said Tim Butterworth, Chief Commercial Officer of Crave. “The integration is very slick, and we look forward to working together on many other opportunities in the future to improve the guest experience for our mutual customers.”


INTEREL is a global leader and award-winning provider of guest-room management solutions.. Deployed in more than 30 countries and used by more than 20 Million guests, INTEREL’s award-winning technology ecosystem of in-room control solutions with a built-in infrastructure for the emerging Internet of Things empowers hotels that create great guest experiences to use their and the world’s resources more efficiently by connecting utilities, things, and people. INTEREL is backed by European technology investor, Jolt Capital SAS.


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