UK-based Crave partners with Houston-based Valencia Hotel Group to expand its presence in the US market delivering unmatched digital guest services and client satisfaction.

Las Vegas, 22 January 2018. Crave Interactive, the world leading developer of cloud-based digital guest service solutions for hotels, today announced the installation of its award-winning in-room tablets in the luxurious Hotel Sorella CITYCENTRE in Houston, Texas.

The modern designed luxury hotel will install Crave’s 10” T-2 tablets and charging docks in all of its 255 Italian-inspired guest rooms and 11 luxurious suites. The in-room tablets serve as an all-in-one digital directory, as well as the in-room alarm clock and ordering solution for all the hotel’s amenities including in-room dining, fitness & spa services, dining reservations, and much more.

“We have had great success with the tablets and have had room service sales grow tremendously while reducing the time staff needs to take orders. This is allowing us to better optimize our staff and reduce overhead,” remarks Juan Flores, General Manager, “We are already planning to expand the installation of the Crave digital directories into more hotels in our portfolio.”

In addition to all the hotel’s amenities available via the Crave tablet, the digital directory provides guests one-touch access to an array of premium shopping, dining and entertainment options within the renowned CITYCENTRE Houston which surrounds the luxury property with entertainment, fine dining, shopping and more.

“The modern touch of luxury and unique approach to guest satisfaction makes the Hotel Sorella CITYCENTRE a perfect venue for the Crave in-room tablets. We are proud to help them elevate their guest experience and generate new revenues through our digital solution,” remarked Tim Butterworth, Chief Commercial Officer for Crave, “We are excited to add the Valencia Hotel Group to our growing list of partners and look forward to a long and expanding relationship.”

About Valencia Hotel Group

Houston-based Valencia Hotel Group is a fully integrated hospitality company that provides management, development, branding and repositioning services for independent, full-service hotels owned by the company, in addition to third parties. Exceptional service, style and location have become brand trademarks. Earning both national and international recognition for their distinctive designs, amenities and settings, Valencia Hotel Group properties are destinations and gathering places within their respective communities, some further benefitting from and enriching their space within the cultural heart of a city. The company continues to forge a niche with hotels that anchor and add value to urban, mixed-use environments, which further support or enhance the guest experience with superior residential, restaurant, retail and office components. The Valencia Hotel Group portfolio currently includes the Valencia brands: Hotel Valencia Santana Row in San Jose, CA and Hotel Valencia Riverwalk in San Antonio, TX. The Sorella brand includes Hotel Sorella CITYCENTRE in Houston, TX by developer Midway. Other brands include Midway and Valencia Group’s The George™ in College Station, TX and Hotel Alessandra in Houston, TX. The Court concept brands include Lone Star Court in Austin, TX, Cavalry Court in College Station, TX and Texican Court in Irving, TX. For more information, please visit

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